EXCEPTIONAL WORK FOR EXCEPTIONAL CLIENTS

One of the pleasures of operating as a Design Firm is the privilege of being exposed to various key players and persons across most to all industries; it is always a delight to interact and engage with a variety of exceptional clients; not only do we get to learn from them, but it also gives us an opportunity to tap into new fields, allowing the team to acquire new knowledge and influence (During The Research Phase) which will help broaden our imagination, benefiting future clients. 

A while ago we had the pleasure of working with Resego Motlhokathari, tasked to build and develop his Personal Brandmark; the main objective when creating the signature was to achieve a simple yet powerful mark by using simple shapes, clean lines, and type, and solid forms to create a lasting and easily interpreted mark. The result of this process yielded a Letterform that creativity marries the two initials R and M extracted from Resego Motlhokathari.

During the creation process, our inspiration was drawn from what @Jon Robinson (Creative Director / Design Educator – Slalom) advises - ‘’ don’t overcomplicate the story you’re trying to tell. Don’t pack in too many details, lines, or colors. Start by iterating on ideas and simplifying the execution, pulling out unnecessary elements and layers as you move closer to a refined design. You should be left with something that communicates clearly with minimal information.’’